How we beganโ€ฆ

One day, my mum and I were sitting at her kitchen table and the idea of Billie Sage was born. As a mother/daughter business we know how important it is for your little one to be bundled up and feeling safe and snuggly in your arms. There really is no feeling on earth that compares to being cuddled by your parents (Yes, even as an adult)!

We wanted to be able to bring beautiful designs at an affordable price for every parent to enjoy with their beautiful bundles of joy.

Our Range of products are the perfect gift for baby showers, push presents or even to spoil your little one. In these days, we know how important it is to get that perfect announcement photo or milestone update for your social media and for your keepsake!


Meet Theo, heโ€™s my first born and the real passion behind our business. I wanted to ensure all of my kids would be able to be bundled up in comfortable, lightweight and great quality muslins. He has absolutely loved every second being swaddled up in our wraps and iโ€™m sure if he could talk he would tell you his favourites are our Bamboo Cotton Wraps!

We love our products so much and we hope you will love yours just as much!


- Billie Sage

sometimes the smallest things take up the most room in your heart โ™ฅ

our beautiful angel baby boy, Isaac.

life certainly is precious and fleeting. every moment with your littlest love should be cherished, special and filled with unconditional love.

hold your babies tight and never let a day pass without letting them know how truly loved they are.

Ziggy baby, we will forever hold you in our hearts, you are our light to life and our most precious memory.

we love you eternally, until we meet again.

Follow our journey